Rebranding to AccessNurse from TeamHealth MCC
In June 2019, we officially rolled out changes in our company’s name and our overall brand identity. We had a fancy new logo to show off and use, but we also took the opportunity to change and enhance our messaging along with how we present ourselves in various marketplaces.
Our Story: Why Our Brand Changed
When our medical call center division of TeamHealth was created in 1996, our sole purpose was to provide support for TeamHealth physicians. Before long, however, the national need for medical call centers became apparent.
To support this new market, TeamHealth Medical Call Center offered services to external clients throughout the U.S. with the TeamHealth brand standing front and center.
More than two decades later, we’ve become the premier provider of medical call center solutions and deliver services to more than 20,000 providers in individual and group practices, hospital systems, and universities throughout the country. This tremendous growth into so many service lines requires dynamic employees as well as a dynamic brand.
AccessNurse: Behind the Brand Name and Logo
Behind the Brand
Since our beginning in 1996, we’ve focused on providing access to medical care—it’s the lifeblood of our company and is woven into the very fabric of our brand.
We firmly believe that the AccessNurse brand is a textual representation of who we are, what we do, and what we represent. We provide clients with uninterrupted, 24/7 access to definitive care advice delivered by registered nurses.
With the tagline “A TeamHealth Company,” we reinforce our continued alignment with our parent company and the medical integrity, experience, and resources that come with that relationship.
Behind the Logo
There’s a challenge in every logo design aside from just making an image look nice: finding a symbol that visually represents a brand’s core message. We chose an icon that reflects the multiple solutions that we deliver to achieve the comprehensive and customized call center solutions required to meet each client’s unique needs and goals.
We wanted our logo to stand out, be easily identifiable and recognizable, and make a statement. The red, dark blue, and light blue colors of our logo represent the connection that we have to our parent company, and the burnt orange color represents our evolution into an independent medical call center.
We’ve also hidden a final design element within the rings of our logo. The negative space of the overlapping rings forms a medical cross. This hidden icon represents and reinforces our purpose – to deliver high-quality medical care with uncompromised standards and unfaltering compassion.